FAQ | FREQUENTLY ASKED QUESTIONS
In our FAQs you will find many answers to frequently asked questions and we hope to be able to help you quickly.
If you still have a question or something is unclear, please feel free to contact our customer support.
Products & Patterns
Where can I find the instructions for your patterns?
Your sewing patterns are available in the download section of our website. To access them, please log in with your account details and navigate to your personal user area. In this area, you will also find an order history that provides an overview of all your purchases in our online shop.
How are your instructions structured and where can I find them?
All our instructions include step-by-step directions. You'll find a photo for each step, allowing you to work through the instructions systematically. You can preview the instructions before purchasing.
Are your patterns also suitable for beginners?
Our sewing patterns offer varying levels of difficulty, including options for beginners. When selecting a pattern, you'll find clear labels in the product descriptions indicating beginner-friendly designs. More challenging designs, known as masterpieces, require a greater level of commitment or expertise. Explore our diverse range and find the perfect pattern for your experience level.
I'm having trouble printing the ebook. What can I do?
All Swallow Love sewing patterns are printable PDF files that can be printed on any standard printer. Please ensure you open the files in the free Adobe Acrobat Reader program for Mac and Windows.
Feel free to check out our helpful tech tutorial on printer settings.
Make sure that the "Actual Size" setting is selected in the printer menu. Print your pattern in portrait orientation and choose whether to print it in color or black and white in the print options.
Make sure the paper is properly inserted into the input tray to ensure straight feeding into the printer roller.
If you are having trouble printing your ebook, we generally recommend that you first ensure your printer is working properly and connected to your device. Also, make sure you have the latest version of a PDF reader, such as Adobe Acrobat Reader, installed.
Please note that we do not offer support for incorrect printer settings or the use of other programs or mobile phones.
Does the seam allowance include the sewing pattern from Schwalbenliebe?
No, since each customer chooses their own processing method, the seam allowance varies from customer to customer. We recommend a seam allowance of 1.0 cm and advise you to add this to your existing, taped-together pattern before cutting it out, if you encounter any difficulties.
For a flat-felled seam, a seam allowance of 1.5 cm should even be marked.
Where can I find the size chart for your sewing patterns?
Our size chart is based on the measurement specifications of Müller & Sohn and can be viewed in the preview of each individual pattern in our online shop.
Where can I find your Freybooks?
You can find our free ebooks and tutorials either in the blog section of our website or under the link Freybooks.
Are the A0 files also included in the eBooks?
No, however, they can be purchased as prints in our shop.
What size should I choose and how do I adjust it?
For those with different sizes, the first rule is: take precise measurements and note the results. Then, take a look at the provided size chart, and if you need to switch between sizes, our informative tutorial video will help you. In this video, we show you how to adjust the pattern to your individual measurements.
Where can I subscribe to the newsletter?
You can find our newsletter here.
Legal
Am I allowed to sell products made from Schwalbenliebe patterns?
No, the purchased pattern is not licensed for commercial use. Of course, you are welcome to use the pattern for personal use, for example, to sew a birthday present for your friend. However, small-scale production, mass production, and resale are expressly prohibited. If you would like to obtain a license for our patterns, please contact us, and we will work together to find a solution that works for both parties. This also applies to our design plotter files and Freybooks, which are free e-books that we make publicly available.
Am I allowed to offer sewing courses and similar services using SL patterns?
If you would like to volunteer your time to create a one-off course using one of our free e-books (Freybooks), you are welcome to do so. However, conducting paid sewing courses and workshops using our patterns and instructions is not permitted without prior agreement. If you would like to offer workshops or sewing courses and use our patterns and instructions, please contact us via the contact form for collaborations and partnerships. We look forward to your ideas and suggestions and will be happy to discuss the requirements and implementation options with you.
Am I allowed to share SL patterns and plotter files?
No, because both sewing patterns and plotter files are our intellectual property and subject to our trademark rights. Purchasing an e-book from our shop grants you only the right to use it for private purposes; redistribution is not permitted. Please note that creating these files involves considerable work, and unauthorized distribution is a criminal offense that can be prosecuted. We ask you to respect our profession as pattern makers and graphic designers, as numerous hours of work and many regular days in the studio are invested in each pattern. This is not a hobby we pursue half-heartedly. Therefore, the distribution, resale, exchange, copying, printing, or publication (even partially) of the sewing patterns and plotter files is expressly prohibited.
Am I allowed to transfer SL sewing patterns to external platforms to have an A0 plot created from protected A4 files?
The sewing pattern and plotter file are the intellectual property of Schwalbenliebe and are subject to trademark rights. Purchasing a sewing pattern or plotter file from our shop entitles you only to use it for personal purposes and not to distribute it. Please bear in mind that considerable work goes into creating these products, and unauthorized distribution is a criminal offense.
I would like my images removed from the website and social media channels.
Schwalbenliebe handles personal data in accordance with applicable German laws and regulations. If images that have been released for use need to be removed, this can be done by submitting a written request.
To carry out this process, please fill out the corresponding form, precisely describing the content and images to be deleted. Then send the completed form to Schwalbenliebe's business address.
Your application will be reviewed within 14 days and, if correct, implemented. You can download the required form HERE .
Payment & Shipping
How much are the shipping costs?
Shipping costs depend on the weight of the product and are calculated during the checkout process. You can find our shipping information here.
How long are your delivery times?
Our paper sewing patterns are shipped weekly on Tuesdays for orders received by Sunday. We ship via DHL with priority service, which typically results in a delivery time of 1-2 business days. Please note that there are no deliveries on Sundays or public holidays.
Do you also ship internationally?
We ship our paper sewing patterns worldwide, and you can find the shipping information HERE .
What payment methods are available?
To offer our customers maximum convenience, we support various payment methods. You can find all the information HERE.
How do I redeem a voucher or discount?
To redeem a voucher or discount in our shop, please follow these steps: During the checkout process, you will find a special field where you can enter your voucher or discount code. Enter the code there and click "Apply". The discount will be automatically applied to the total amount, so you can benefit from your savings immediately.
Can I also buy patterns by paying in advance?
If you are interested in purchasing sewing patterns via prepayment, please send us an inquiry using our contact form . We will then get in touch with you as soon as possible and provide the necessary information for prepayment. This way, we can ensure that your order is processed smoothly and that you receive your sewing patterns in the shortest possible time.
Technology & Co
Which program should I use to open the downloaded file?
The files are provided in a compact ZIP format and must be extracted before use. This reduces the data volume and makes it easier to download multiple files in a single download.
Common operating systems offer integrated programs for unpacking the files, which automatically perform the unpacking process and then allow you to save the files to the desired location.
I can't find my cutting file for Swallow Love anymore.
Fortunately, downloads are not lost and are guaranteed to be saved in the selected folder on your computer after downloading. Perhaps you downloaded the file using a mobile device?
If your computer is broken or you can no longer find your SL sewing patterns on your hard drive, you have the option to download your purchased instructions up to 5 times. Therefore, please first check if you can access the file in your account area.
Unfortunately, the system cannot offer a replacement, therefore we recommend that you carefully back up your purchased patterns and perform regular backups.
The file won't open!
When you download the file, you will initially receive a ZIP file. Unzip it as described in our FAQs and avoid printing from your mobile device. For optimal results, ensure you only unzip, open, and print your downloads on a computer using the appropriate program.
General questions
Are there any hashtags to help people find your cuts on social media?
You can find our sewing patterns under the hashtag #swallowlove.
Other hashtags used on social media include:
#sewingswallowlove #simpletuesday #mainstreamissoldout & #designordie
We would be delighted if you would tag your creations made using our sewing patterns with the hashtag #schwalbenliebe.
Are the sewing patterns developed in-house by Schwalbenliebe?
All sewing patterns from schwalbenliebe® are personally and carefully designed, constructed, and produced. Likewise, our instructions, photos, and paper patterns are the result of comprehensive and professional work and expertise, ensuring you the best possible quality.
PRIVACY POLICY | SCHWALBENLIEBE.COM
To best protect your personal data, here is the privacy policy of schwalbenliebe, Nikolett Veres, and we thank you for your trust.
This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within my online services and the associated websites, functions, and content, as well as external online presences, such as my social media profiles (hereinafter collectively referred to as "online services"). Regarding the terminology used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Of course, questions regarding data protection can be asked via email at post@schwalbenliebe.com .
01 | INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER
1.1 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Nikolett Veres, Peter-Huchel-Chaussee 4, 14552 Wilhelmshorst, Germany, email: post@schwalbenliebe.com
The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
1.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller). You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.
02 | TYPES OF PROCESSING WHEN VISITING THE WEBSITE SCHWALBENLIEBE.COM
When you use our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you.
- Date and time of access
- Amount of data sent in bytes
- Source/referrer from which you accessed this page
- Browser used
- Operating system used
- IP address used (possibly in anonymized form)
- Inventory data (e.g., names, addresses).
- Contact details (e.g., email, phone numbers)
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Metadata/communication data (e.g., device information, IP addresses).
The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.
03 | CATEGORIES OF AFFECTED PEOPLE
Visitors and users of the online service (hereinafter we will refer to the persons concerned collectively as "users").
04 | PURPOSE OF PROCESSING
- Provision of the online service, its functions and content.
- Responding to contact requests and communicating with users.
- Security measures.
- Reach measurement/marketing
05 | TERMINOLOGY USED
05.1 ‘Personal data’ means any information relating to an identified or identifiable natural person (hereinafter referred to as ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
5.2 “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.
05.3 ‘Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
05.6 ‘Profiling’ means any type of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.
05.7 The term ‘controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
05.8 ‘Processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
06 | RELEVANT LEGAL BASIS
In accordance with Article 13 of the GDPR, we inform you of the legal bases for our data processing. Unless otherwise stated in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing data to fulfill our services and implement contractual measures, as well as to respond to inquiries, is Article 6(1)(b) of the GDPR; the legal basis for processing data to comply with our legal obligations is Article 6(1)(c) of the GDPR; and the legal basis for processing data to protect our legitimate interests is Article 6(1)(f) of the GDPR. In the event that processing personal data is necessary to protect the vital interests of the data subject or another natural person, Article 6(1)(d) of the GDPR serves as the legal basis.
07 | SECURITY MEASURES
In accordance with Article 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, transfer of, and ensuring the availability and separation of the data. Furthermore, we have established procedures that guarantee the exercise of data subject rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data during the development and selection of hardware, software, and processes, in accordance with the principles of data protection by design and by default (Article 25 GDPR).
08 | Cooperation with processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is done only on the basis of a legal permission (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), if you have given your consent, if a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).
If we commission third parties to process data on the basis of a so-called "data processing agreement", this is done on the basis of Art. 28 GDPR.
09 | TRANSFER TO THIRD COUNTRIES
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this will only be done if it is necessary for the performance of our (pre-)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we will only process or have data processed in a third country if the special requirements of Articles 44 et seq. of the GDPR are met. This means, for example, that processing is based on special guarantees, such as the officially recognized finding of a level of data protection equivalent to that of the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized specific contractual obligations (so-called "standard contractual clauses").
10 | RIGHTS OF THE PERSONS AFFECTED
- You have the right to request confirmation as to whether personal data concerning you is being processed, and to access this data as well as further information and a copy of the data in accordance with Article 15 GDPR.
- In accordance with Article 16 of the GDPR, you have the right to request the completion of your personal data or the rectification of inaccurate personal data concerning you.
- In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted without undue delay, or alternatively, in accordance with Article 18 GDPR, to request a restriction of the processing of the data.
- You have the right to request access to the data concerning you that you have provided to us in accordance with Article 20 GDPR and to request its transmission to other controllers.
- Furthermore, pursuant to Article 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.
11 | RIGHT OF WITHDRAWAL
You have the right to withdraw your consent pursuant to Art. 7 para. 3 GDPR with effect for the future.
12 | RIGHT OF OBJECTION
You can object to the future processing of your personal data at any time in accordance with Article 21 of the GDPR. This objection can be made, in particular, against processing for direct marketing purposes.
14 | DATA DELETION
The data we process will be erased or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated otherwise in this privacy policy, the data stored by us will be erased as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it. If the data is not erased because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
In accordance with legal requirements in Germany, records are retained for 10 years in particular pursuant to Sections 147 Paragraph 1 AO, 257 Paragraph 1 Nos. 1 and 4, Paragraph 4 HGB (books, records, management reports, accounting documents, ledgers, tax-relevant documents, etc.) and for 6 years pursuant to Section 257 Paragraph 1 Nos. 2 and 3, Paragraph 4 HGB (commercial correspondence).
According to legal requirements in Austria, records must be retained for 7 years in particular pursuant to § 132 para. 1 BAO (accounting records, receipts/invoices, accounts, vouchers, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states and for which the Mini One-Stop-Shop (MOSS) is used.
Furthermore, a request can be submitted for the deletion of images from so-called sample sewing. This refers to images that were explicitly provided for commercial use before May 25, 2018. After thorough review, you can, of course, request data deletion.
You can access the form here:
https://www.schwalbenliebe.com/pages/bild-datenloschung
15 | BUSINESS-RELATED PROCESSING
In addition, we process:
Contract details (e.g., subject matter of the contract, term, customer category).
Payment details (e.g., bank details, payment history)
from our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
16 | Order processing in the online shop and customer account
We process our customers' data as part of the order process in our online shop to enable them to select and order the chosen products and services, as well as to facilitate payment and delivery or execution.
The data processed includes inventory data, communication data, contract data, and payment data. The individuals affected by this processing include our customers, prospective customers, and other business partners. Processing is carried out for the purpose of providing contractual services within the framework of operating an online shop, including invoicing, delivery, and customer service. We use session cookies to store the contents of the shopping cart and persistent cookies to store the login status.
The processing of your data is based on Article 6(1)(b) (performance of a contract) and (c) (compliance with legal requirements) of the GDPR. The information marked as required is necessary for the establishment and fulfillment of the contract. We only disclose your data to third parties for the purposes of delivery, payment, or as required by law, including disclosures to legal advisors and authorities. Data is only processed in third countries if this is necessary for the performance of the contract (e.g., at the customer's request for delivery or payment).
Users can optionally create a user account, which allows them to view their orders. During registration, users are informed of the required mandatory information. User accounts are not public and cannot be indexed by search engines. If users terminate their user account, their data relating to the user account will be deleted, unless its retention is necessary for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. Information in the customer account on schwalbenliebe.com remains until the account is deleted, with subsequent archiving in the event of a legal obligation. It is the users' responsibility to back up their data before the end of the contract if they have terminated their account.
As part of the registration and subsequent login processes, as well as the use of our online services, we store the IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. This data is generally not shared with third parties, unless it is necessary for the enforcement of our claims or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c GDPR.
The data will be deleted after the expiry of statutory warranty periods and comparable obligations; the necessity of retaining the data will be reviewed every three years; in the case of statutory archiving obligations, the data will be deleted after their expiry (end of commercial (6 years) and tax law (10 years) retention periods).
17 | Performance of Contractual Services
We process inventory data (e.g., names, addresses, and contact details of users) and contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and providing services in accordance with Article 6 Paragraph 1 Letter b of the GDPR. Entries marked as mandatory in online forms are required for the conclusion of the contract.
When you use our online services, we store your IP address and the time of each user action. This storage is based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. We generally do not share this data with third parties, unless it is necessary for pursuing our claims or we are legally obligated to do so pursuant to Article 6(1)(c) GDPR.
We process usage data (e.g., the websites of our online service visited, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to show the user, for example, product recommendations based on their previously used services.
Data is deleted after the expiry of statutory warranty periods and similar obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiry. Information in any customer account remains until the account is deleted.
18 | EXTERNAL PAYMENT SERVICE PROVIDERS
We use external payment service providers through whose platforms users and we can carry out payment transactions.
(e.g., each with a link to the privacy policy)
- Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full)
- Stripe (https://stripe.com/de/privacy)
- Amazon Pay (https://pay.amazon.com/de/help/201751600)
We use payment service providers for the performance of contracts on the basis of Article 6(1)(b) GDPR. Furthermore, we use external payment service providers on the basis of our legitimate interests pursuant to Article 6(1)(b) GDPR in order to offer our users effective and secure payment options.
The data processed by payment service providers includes master data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. This information is required to process the transactions. However, the entered data is processed and stored only by the payment service providers. This means we do not receive any account or credit card information, but only confirmation or rejection of the payment. The payment service providers may transmit the data to credit reference agencies for identity and creditworthiness verification. Please refer to the terms and conditions and privacy policies of the payment service providers for further information.
The terms and conditions and privacy policies of the respective payment service providers apply to payment transactions and can be accessed on their respective websites or transaction applications. We also refer you to these for further information and to exercise your rights of withdrawal, access, and other data subject rights.
19 | REGISTRATION FUNCTION
Users can create a user account. During registration, users are informed of the required mandatory information, which is processed on the basis of Article 6 Paragraph 1 Letter b GDPR for the purpose of providing the user account. The processed data includes, in particular, login information (name, password, and email address). The data entered during registration is used for the purposes of using the user account and its intended purpose.
Users may be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data relating to the user account will be deleted, subject to any statutory retention obligations. It is the users' responsibility to back up their data before the end of the contract if they have terminated their account. We are entitled to irretrievably delete all user data stored during the contract period.
When you use our registration and login functions, as well as your user account, we store your IP address and the time of each action. This storage is based on our legitimate interests, as well as the user's interest in protection against misuse and other unauthorized use. We generally do not share this data with third parties, unless it is necessary for pursuing our legal claims or we are legally obligated to do so pursuant to Art. 6 para. 1 lit. c GDPR. IP addresses are anonymized or deleted after a maximum of 7 days.
20 | COMMENTS AND POSTS
When users leave comments or other contributions on schwalbenliebe.com, their IP addresses may be stored for 7 days based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. This is done for our security in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves could be held liable for the comment or contribution and are therefore interested in the author's identity.
Furthermore, we reserve the right, based on our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR, to process user data for spam detection purposes.
The data provided in the comments and posts will be stored by us permanently until the user objects.
21 | CONTACT
When you contact us (e.g., via contact form, email, telephone, or social media), the information you provide will be processed in accordance with Article 6(1)(b) GDPR for the purpose of handling your inquiry. Your information may be stored in a customer relationship management system ("CRM system") or similar inquiry management system.
We delete inquiries when they are no longer needed. We review the necessity of retaining inquiries every two years; statutory archiving obligations also apply.
22 | NEWSLETTER
The following information explains the content of our newsletter, the registration, distribution, and statistical analysis procedures, as well as your rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Newsletter content: We only send newsletters, emails, and other electronic notifications containing promotional information (hereinafter "newsletters") with the recipient's consent or where legally permitted. If the newsletter's content is specifically described during the registration process, this description is decisive for the user's consent. Otherwise, our newsletters contain information about our services and our company.
Double opt-in and logging: Registration for the Schwalbenliebe newsletter uses a double opt-in process. This means that after registering, you will receive an email asking you to confirm your subscription. This confirmation is necessary to prevent anyone from subscribing using someone else's email address. Newsletter subscriptions are logged to document the registration process in accordance with legal requirements. This includes recording the registration and confirmation times, as well as the IP address. Changes to your data stored with the email service provider are also logged.
Registration details: To subscribe to the newsletter, simply provide your email address. Optionally, you can also provide your name for personalized addressing in the newsletter.
The newsletter is sent and its success is measured on the basis of the recipients' consent pursuant to Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG or on the basis of the legal permission pursuant to § 7 para. 3 UWG.
The registration process is logged based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest lies in the use of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, and also allows us to provide proof of consent.
Cancellation/Revocation - You can unsubscribe from our newsletter at any time, i.e., revoke your consent. You will find an unsubscribe link at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, in order to be able to prove previously given consent. The processing of this data is limited to the purpose of defending against potential claims. An individual deletion request is possible at any time, provided that the prior existence of consent is confirmed.
23 | NEWSLETTER - MAIL CHIMP
Newsletters are sent via the service provider "MailChimp," a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the service provider's privacy policy here: https://mailchimp.com/legal/privacy/ . The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Framework and thus guarantees compliance with European data protection standards ( https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active ). The service provider is used on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR and a data processing agreement pursuant to Art. 28 Para. 3 Sentence 1 GDPR.
The email service provider may use recipient data in pseudonymized form, i.e., without linking it to a specific user, to optimize or improve its own services, for example, for the technical optimization of email delivery and the display of newsletters, or for statistical purposes. However, the email service provider does not use the data of our newsletter recipients to contact them directly or to share the data with third parties.
24 | NEWSLETTER - SUCCESS MEASUREMENT
The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server, or, if we use a mailing service provider, from their server, when the newsletter is opened. During this retrieval, technical information such as browser and system information, as well as your IP address and the time of retrieval, are collected.
This information is used to technically improve our services based on technical data or target groups and their reading behavior, including their location (determined using their IP address) and access times. Statistical analysis also includes determining whether newsletters are opened, when they are opened, and which links are clicked. While this information can be technically associated with individual newsletter recipients, it is neither our intention, nor, if applicable, that of our email service provider, to monitor individual users. Rather, the analyses help us understand our users' reading habits and tailor our content accordingly, or send different content based on their interests.
25 | HOSTING FROM SCHWALBBENLIEBE.COM, DE, NET
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services, and technical maintenance services, which we use for the purpose of operating this online service.
In this process, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors of this online service on the basis of our legitimate interests in the efficient and secure provision of this online service pursuant to Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).
26 | COLLECTION OF ACCESS DATA AND LOG FILES
We, or rather our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f GDPR. Access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.
Log file information is stored for a maximum of 7 days for security reasons (e.g., to investigate misuse or fraud) and then deleted. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved.
26 | GOOGLE ANALYTICS
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about users' use of the online services is generally transmitted to and stored on a Google server in the USA.
Google is certified under the Privacy Shield agreement and thereby guarantees compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).
Google will use this information on our behalf to evaluate users' use of our online services, to compile reports on activity within these online services, and to provide us with other services related to the use of these online services and internet usage. Pseudonymous user profiles may be created from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that Google shortens the IP address of users within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser settings; furthermore, users can prevent Google from collecting and processing data generated by the cookie and related to their use of the online service by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de .
Further information on data usage by Google, setting and opt-out options can be found in Google's privacy policy ( https://policies.google.com/technologies/ads ) and in the settings for displaying ads by Google (https://adssettings.google.com/authenticated ).
Users' personal data will be deleted or anonymized after 14 months.
27 | GOOGLE UNIVERSAL ANALYTICS
We use Google Analytics in its " Universal Analytics " configuration. "Universal Analytics" refers to a Google Analytics method where user analysis is based on a pseudonymous user ID, thus creating a pseudonymous user profile with information from the use of different devices (so-called "cross-device tracking").
28 | TARGET AUDIENCE BUILDING WITH GOOGLE ANALYTICS
We use Google Analytics to display ads served through Google's and its partners' advertising services only to users who have shown an interest in our online offerings or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they visit) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users.
29 | ONLINE PRESENCE IN THE SOCIAL MEDIA
We maintain online presences within social networks and platforms to communicate with customers, prospects, and users active there and to inform them about our services. When accessing these networks and platforms, the terms and conditions and data processing policies of their respective operators apply.
Unless otherwise stated in our privacy policy, we process user data when users communicate with us within social networks and platforms, e.g. by posting on our online presences or sending us messages.
30 | INTEGRATION OF THIRD-PARTY SERVICES AND CONTENT
Within our online services, we use content or service offerings from third-party providers based on our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online services within the meaning of Art. 6 para. 1 lit. f. GDPR) in order to integrate their content and services, such as videos or fonts (hereinafter referred to collectively as “Content”).
This always requires that the third-party providers of this content are aware of the users' IP addresses, as they could not send the content to their browsers without them. The IP address is therefore necessary for displaying this content. We strive to use only content from providers who use the IP address solely for delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These pixel tags allow information such as visitor traffic on the pages of this website to be analyzed. The pseudonymized information can also be stored in cookies on the users' devices and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other information about the use of our online services, as well as be combined with such information from other sources.
31 | YOUTUBE
We embed videos from the platform “YouTube” provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .
32 | GOOGLE FONTS
We integrate fonts ("Google Fonts") from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .
33 | GOOGLE ReCaptcha
We integrate the bot detection function, e.g., for entries in online forms ("ReCaptcha"), from the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/ , Opt-out: https://adssettings.google.com/authenticated .
34 | USE OF FACEBOOK SOCIAL PLUGINS
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, in accordance with Article 6(1)(f) of the GDPR), we use social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interactive elements or content (e.g., videos, graphics, or text posts) and are recognizable by one of the Facebook logos (a white "f" on a blue tile, the terms "Like" or "Gefällt mir", or a "thumbs up" icon) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ .
Facebook is certified under the Privacy Shield agreement and thus offers a guarantee of compliance with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).
When a user accesses a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook's servers. The plugin's content is transmitted directly from Facebook to the user's device and integrated into the online service. Usage profiles of users can be created from the processed data. We therefore have no control over the scope of data that Facebook collects using this plugin and are informing users accordingly, based on our current knowledge.
By integrating these plugins, Facebook receives information that a user has accessed the corresponding page of the website. If the user is logged into Facebook, Facebook can associate the visit with their Facebook account. When users interact with the plugins, for example, by clicking the Like button or leaving a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. Even if a user is not a member of Facebook, it is still possible that Facebook will learn and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.
The purpose and scope of data collection and the further processing and use of data by Facebook, as well as the related rights and settings options for protecting users' privacy, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/ .
If a user is a Facebook member and does not want Facebook to collect data about them via this website and link it to their Facebook profile data, they must log out of Facebook and delete their cookies before using our website. Further settings and options to object to the use of data for advertising purposes are available within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ . These settings are platform-independent, meaning they apply to all devices, such as desktop computers and mobile devices.
35 | INSTAGRAM
Our website may include features and content from the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include content such as images, videos, or text, as well as buttons that allow users to express their appreciation for the content, follow the content creators, or subscribe to our posts. If users are members of the Instagram platform, Instagram may associate the access of the aforementioned content and features with their Instagram profiles. Instagram's privacy policy can be found here: http://instagram.com/about/legal/privacy/ .
36 | PINTEREST
Our website may include features and content from the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. This may include content such as images, videos, or text, as well as buttons that allow users to express their appreciation for the content, follow the content creators, or subscribe to our posts. If users are members of the Pinterest platform, Pinterest may associate the access of the aforementioned content and features with their Pinterest profiles. Pinterest's privacy policy can be found here: https://about.pinterest.com/de/privacy-policy .
As of February 16, 2021